Job description - Product Manager

Alternative job titles

Brand Manager
Field Programs Manager

Description

The Product Manager plays an important role in providing marketing strategy and tools to the company’s sales force. The Product Manager is responsible for product-life-cycle management and realisation of financial targets. As part of the marketing team, each Product Manager has responsibility for at least one product and reports directly to a Marketing Manager.

Qualifications (Education)

The Product Manager requires a bachelor degree or equivalent or higher, generally in Economics, Business, Marketing, Sales. Candidates must have experience in the sales/marketing forces of the pharmaceutical industry. Generally candidates for Product Manager will have a NIMA-B (or equivalent) diploma. Some positions may require international experience.

Competencies/ Skills

    • Keep up to date with market trends and new developments utilising information for business improvement
    • Ability to discuss strategic and sensitive issues
    • Understand and develop long term business vision
    • Coordination and planning of budgets, people and time management
    • Recognise problems reacting quickly and effectively to resolve them
    • Analytical expertise in understanding complex issues and their consequences
    • Ability to think "outside the box"

Tasks

    • Set up new promotional and training material
    • Communicate with customer and sales force to reinforce company commitment and ensure customer satisfaction
    • Establish and maintain a network of ‘opinion leaders’
    • Provide technical support for company products
    • Suggest and perform feasibility studies of ideas and products
    • Give marketing insight into new product evaluation
    • Develop marketing- and communication plan with the objective of reaching targets (financial / market share, etc.)
    • Define and implement marketing strategy and product positioning
    • Develop proposals to enable operational sales planning
    • Coordinate performance of competitive analysis in order to position product(s) 
    • Assist in gathering specific information on competitors (pricing, mailings, product features)
       
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