Job description - Public Relations Manager
Alternative job titles
Public Affairs Manager
Corporate Affairs Manager
Description
The main responsibility of the Public Relations Manager is to build, maintain and manage the reputation and image of the company. The Public Relations Manager can supervise and support a (team of) Public Relations Officers. Depending on where within an organisation the Public Relations department is positioned as to whom the PR Manager reports to; an example could be to the director of Communications.
Qualifications (Education)
The candidate requires a bachelor's degree or higher in Journalism, Communications, Science or a related field. The Public Relations Manager must have at least considerable experience in pharmaceutical Public Relations, either via direct pharmaceutical PR or through a healthcare PR agency.
Competencies/ Skills
- Ability to discuss strategic and sensitive issues
- Work well under pressure ensuring tasks are prioritised and goals are met
- Build and maintain excellent relationships with colleagues and clients
- Remain calm in the face of difficulty
- Set goals and deadlines and plans to deliver effectively
- Approach issues from a number of perspectives, summarising data to draw a conclusion
Tasks
- Plan, develop and implement global strategic PR programs to support commercial objectives
- Provide PR support to products which are in development
- Lobbying for national reimbursement of company’s products
- Liaise with affiliates to ensure PR program implementation (internationally), according to commercial objectives
- Assess situations, determine strategic approach and develop appropriate and accurate materials that are inline with PR strategy
- Take a leading role when issues and PR problems arise
- Proactively plan for issues and develop accurate and appropriate materials that maximize PR value and neutralize negative PR impact, to include the preparation of both internal and external spokespersons to address issues
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