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Marketing

Marketing involves the coordination of all the activities of a business from research and development through trials, manufacturing, regulatory considerations to promotional and selling programmes to create a total strategy which enables a product to achieve the commericial objectives of the business.

The key personal attributes required seem to vary from role to role, but  ideally the individual should be strategic, tactical, tenacious and hard working.

Please review the information below to see how DOCS evaluates and describes each of the core roles in Marketing.

Marketing